In Africa’s rural communities, formal sector work opportunities are limited; the informal business sector, otherwise known as the “hustle” economy, holds the key to building the community from within.
Africa Foundation’s Hustle Economy programme taps into the inherent potential of the existing hustle economy happening in every rural community, and develops it through focused training and support into a viable income stream for all participating aspirant micro-entrepreneurs, irrespective of age or gender.
With women of all ages being one of the anchor points of this informal economy, the success of “hustle-preneurs” like Slindile Mthembu sends an inspirational message of promise.
The position of women in these rural communities is particularly disadvantaged. While Slindile’s story is universal to the many challenges rural women face, it is also a living testimony of hope.